You guys might know me as the CEO, Co-founder at Ryder building the best hardware wallet out there to keep your crypto safe with banger outfits and a team you can fit in a mini van, but before that I was actually the Growth lead at Stacks. I left when it was at peak at $3 ;). Getting my hands dirty and figuring things out is second to my nature.

P.S. No AI was used to write this banger guide.

My 2026 goal is to be good at social media like your boi Spencer Pratt

For 2026, I promised to be good at god damn social media, hence I learned X and Instagram (@louise.ivan). This doc has one goal and that's for me to show you how I started getting money from X and became one of the cool kids on the platform that can post every 2 weeks, thanks for the moolah papa Elon!

The origin story of my dead X account

I will break down this document into various parts based on all the learnings from my 90-day experiment. Every experiment has its own origin story. As you can see below, my account was barely getting any impressions since I wasn't really posting. Just like you, I was struggling to see how people get to those millions of impressions.

November 4 is when I started to post everyday…

What I learned about organic media is it's all about testing. Don't get obsessed with the likes and comments, feel free to go out of your comfort zone. You can't be in the middle bruh that doesn't work in the attention economy. It's either you're fully in or you give tons of value. Content should capture attention in less than 3 seconds and this is a normal recurring pattern across all platforms. As you can see below, I'm trying a lot and just posting every day to get data I can work on.

Somehow I landed my first viral post on November 5, dopamine hit like molly

I didn't think too much. I grabbed a Ryder b-roll from our drive and let the post do all the heavy lifting. FYI, tried the same thing on Insta, didn't work, but our next tutorial will be how I got 9M views in less than 30 days.

https://x.com/louiseivan/status/1985799294402908323

I wanted to branch out of crypto X coz the grass is always greener on the other side

I know my account performs very well in the crypto space. I can make multiple banger posts and they go ballistic to 50K to 100K views, and my posts even get picked up by TLDR. But I want this account to be more me and the things I really like, so even if it pains me to see the engagement go down, there's so much more out there than crypto X. Also since our mission at Ryder is to bring financial freedom for everyone, I must branch out!!! So I picked a few verticals I really like the most and interacted with those tweets. For me it's fitness, lifestyle, fashion, and memes. This changed my algorithm completely.

https://x.com/louiseivan/status/1896348428139159696

https://x.com/louiseivan/status/1782321362037510264

https://x.com/louiseivan/status/1628766147771244545

I picked four content verticals I really wanna see on my For You section