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About Us

At Ryder, we’re shaping the future of crypto — making it effortlessly secure, simple, fun, and social. We create world-class products that remove friction and make crypto ownership accessible for everyone.

“The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” — Mark Weiser

In December 2023, we launched Ryder One, our first hardware wallet, and have already surpassed 1,500 pre-orders. Now, with shipping underway, we’re bringing our vision to life.

The Market

The hardware wallet market is rapidly growing, with a projected market size of $1.2 billion by 2028. As more than 50% of crypto holders seek self-custody solutions, the demand for secure, easy-to-use wallets is surging. Ryder will drive this shift by making crypto ownership intuitive and effortless.

The Team

To realize this mission, we’ve brought together an avenger team of top-tier talent from top-tier companies such as OpenSea, Stacks, Android, Puma, and NASA which includes computer scientists, rockstar product designers, and artists. All working together to achieve a common goal, one that actually moves the needle in the crypto space.

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About The Role

We’re looking for a Marketing Lead to join Ryder and take the wheel of our entire go-to-market motion. From static ads to storytelling. From tactical experiments to building a brand people remember.

This is a unique opportunity to define the marketing playbook of a company entering hypergrowth and to be the person who proves that a simple and secure hardware wallets can change how the world onboards into crypto.

This is your domain. We care about results, not methods. You lead the path.

Here are some suggestions for areas you could work on

Own our acquisition funnel

• Build and iterate Meta Ads campaigns that drive pre-orders and sales
• Test hooks, landing pages, and messaging to improve conversion
• Collaborate with design and product to optimize the entire funnel
• Scale winning campaigns while maintaining profitable unit economics

Create campaign assets

• Use our in-house studio setup to create product videos that become ad creatives and landing page assets
• Support our CPO and team in filming content that gets repurposed across channels
• Turn product demos into conversion-focused video ads and educational email content

Build our content machine that feeds everything else

• Create content that becomes ad creatives, landing page copies, and email sequences
• Position Ryder as the trusted voice of "effortless crypto security" across all channels
• Create a content system where every piece of content serves multiple campaign purposes

This is potentially a path to Head of Marketing as we scale - this role is designed to grow with our success