Based on initial data from Ryder pre-orders, we've identified two customer personas. The first, making up 40% of backers, consists of current digital asset owners dissatisfied with existing solutions and seeking alternatives. The remaining 60% are newcomers to crypto, interested in self-custody, and eager for user-friendly, innovative solutions to securely manage their assets.
To effectively engage both customer personas across different geographical locations, we want to double down on the three channels that have been crushing for us.
Ryder will integrate Solana: Joining the mission for Mainstream Web3 Adoption
Unlocking the Bitcoin Economy: Ryder will add support for Bitcoin, Ordinals, and BRC20 Tokens
Typically, advanced users are well-acquainted with blue-chip tokens such as Bitcoin and Solana. We plan to intensify our efforts in both ecosystems, utilizing Ryder's established relationships to expand our user base and enhance our market share.
We acknowledge the success of the Solana Saga and Coinbase's Onchain summer campaign. Therefore, we will implement a similar campaign, wherein we will partner with multiple organization in both ecosystems to offer airdrop rewards to customers purchasing Ryder devices. This proven approach will capture market share and introduce Ryder to a broader range of advanced crypto users, as demonstrated by the success of SAGA, which achieved 100K unit sales in 30 days, and BASE, which attracted $242 million in bridged cryptocurrency.